AP WORKFLOW SOLUTIONS


More platforms.
More pressure.
Same deadline.

AI-native workflows, built by the world’s most trusted newsroom.
We help journalists plan, coordinate and publish across broadcast, digital and social.

Trusted by 700+ newsrooms worldwide.


AP Storytelling is the platform where a newsroom's stories actually live.

From the first raw update to the finished piece. One record per story holds the media, the incoming notes, the assignments and every version.


The same steps carry every story, breaking news or a longer-term event or feature, from the first raw update to wherever it needs to publish. 


It integrates with your team’s favourite tools and is built for maximum flexibility. 


Book a demo to see it work on a real story or watch a quick run-through below.

Discover

Wire, RSS and social feeds, plus updates from reporters in the field, come in as notes and get triaged from unconfirmed to reportable.

Plan

One click turns a confirmed note into a working story, already carrying everything that's been captured on it. Your story planning has begun.

Produce

Assign video, photo or graphic work, flag the version for web or broadcast, and call on Rover AI, AP Storytelling's editorial assistant, to summarise updates or suggest headlines. Collaborative editing is also available for teams working together on a story.

Publish

Push it straight to your CMS, or drag it into the day's rundown, where it stays live-synced.

Quick run through.

If you can’t wait for a live demo, we’ve put together this short video to show you what AP Storytelling can do. 

We build inside the problem, not around it.

Coordination

Stories move across teams and tools: planning in one place, notes in another, production somewhere else entirely. Keeping everyone aligned on the same story only gets harder as you scale.

Platform growth

Every story now needs to reach more places: web, video, social, newsletters, live coverage, alerts, usually from the same editorial team. The challenge is reaching all of them without duplicating the work.

Responsible use of AI

AI is already in your newsroom. The real question is whether every AI-touched line is traceable back to a person who approved it. We build that audit trail in, not bolt it on.

Evolving systems

Nobody is replacing everything overnight, but even if you are, we can help.
AP Storytelling deploys in the cloud, hybrid, or fully on premises, and integrates with the tools your team already relies on, so new capabilities connect in without interrupting daily production.

Backed by over 25 years of live production experience.

AP Storytelling sits on the same foundation as AP ENPS, the system 650+ broadcast newsrooms trust for their live production and winner of two Emmy® Engineering Awards. 

 

Already running ENPS or another NRCS? AP Storytelling can run alongside it. No rip-and-replace.

Newsrooms like yours are already moving to AP.

We are continually looking for solutions to improve reporting efficiencies across our 78 bureaus around the globe. After surveying the market, we see the AP as ideal for our needs and are excited to work with the team and see the impact the offering will have on our digital newsroom operations​

David Hostetter, CTO

Al Jazeera Digital

Live from IBC 2026, Stand 7.A19.

We’re in Amsterdam this September with a first look at Smart Stories, the IBC Accelerator project we’re co-championing alongside ITN, BBC, NBC Universal, Channel 4, Al Jazeera, Washington Post and other important industry partners.


See Rover AI and the agents we’re building, and what’s new in AP Storytelling. Book time with the team on the floor.

Not heading to IBC?


Join us for our post show webinar. 45 minutes with the team — a walkthrough of AP Storytelling, the agents we’re shipping, and where the roadmap is headed.

 


Ready when you are

Whether you’re stuck between a legacy system and a risky rip-and-replace, or just curious what agents could do for your team, tell us where you are.

 

AP Storytelling runs on its own or alongside your current NRCS.

Discover insights from our team

Using ENPS

Need to supercharge your storytelling?

Let’s discuss how AP ENPS and AP Playbook can optimize your content production, story planning and broadcast workflows to elevate your audience engagement.